Updating a logo

The gray-blue was removed from the logo and replaced with a more vibrant red-orange.

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It takes a trained eye to spot the differences in the new Firefox logo released earlier this year.

The visual refresh includes the removal of the high-gloss typical of the Web 2.0 look and a simplification and higher contrast of the fox so as to appear better at smaller levels.

Since then, it’s been fine-tuned several times, including the removal of the dated drop shadow, but the original concept remains intact.

Other times, the company does hire a professional designer and will spend tens to hundreds of thousands of dollars on a design they are then reluctant to change years down the line because of the high price tag on the initial design.

For some time, we’ve been using the isolated A/cursor icon on social network sites and elsewhere.

We want the icon to become as synonymous with our brand as the full logotype version.

With a few changes, your logo can still retain the original feeling without completely redoing it.

For example, Apple Computers went from the rainbow colors of the 80's to a one-color logo in 1998.

You’ll notice on our business cards, Facebook, and Twitter, we’ve incorporated the angled line of the A into the design as well.

As any first year Marketing student can tell you, a logo is an important aspect of a company’s identity—the chief visual component of the overall brand.

In a sea of competitors, the logo provides a face for your company that helps consumers remember you.

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