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The score is based on the popularity of the keyword, and how well competitors rank for it.

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Audience overlap score is calculated from an analysis of common visitors and/or search keywords.

A site with a higher score shows higher audience overlap than a site with lower score.

Daily Time on Site Average time in minutes and seconds that a visitor spends on this site each day.

Keyword Gaps This site is not gaining any traffic from these keywords.

Search Popularity An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

A relative level of audience overlap between this site and similar sites.

Alexa Rank is an estimate of this site's popularity.

Bounce rate Competitor Average The average bounce rate for this site's competitors.

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