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Plus, it’s an activity that’s available across multiple devices, at all times of day and night.Our study asked people why they turn to online dating and while half (48%) said they mostly use online dating for fun, other reasons were also evident, with some saying they are looking for more meaningful relationships, and around one-in-ten simply looking for sex (13%).

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Although such a large number of people are dating online, our study has found that if you decide to take part, you are most likely to be in the company of users that meet the following criteria.

People that date online are most likely to be: Many people that are on the online dating scene are young, as the 33.8 average age suggests, with 43% of 25-34 year olds using online dating services.

Digital technology, especially smart devices, have transformed many aspects of our society, including how people meet each other and establish relationships – romantic or otherwise.

Attitudes towards dating apps and services have grown progressively more positive in recent years.

Matching up to danger People tend to share their information even more willingly with matches and it doesn’t take long for online daters to be persuaded to part with personal information about themselves, such as their home address or phone number.

People are more likely to give up information to those they have been ‘matched’ with in the online dating world – 16% give out personal details to matches, 15% tell matches embarrassing things about themselves and 14% provide their matches with private or unclothed photos of themselves.Interestingly, we also found that 31% of people that are married or living with a partner are using online dating.Online daters are most likely to visit dating apps and services from Windows PCs and Android smartphones than any other type of device.All of this information, in the wrong hands, can be used to track online dating users and their families online and offline, to crack their accounts by guessing passwords, for blackmail, and more.What’s more, this risky sharing happens faster than you might expect.Considering all of this, perhaps it’s no surprise our study found that as many as 32% of Internet users are dating online.

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