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Unfortunately, when you’re reading the profiles of other people, it’s easy to forget that this rule applies to them, too.

You would at least talk to someone before you’d go anywhere near finding out what their pet preferences were …

and you’d then use your own judgement about whether you liked them or not.

(Interestingly, that definition of “meeting online” includes more than just online dating sites, and includes all sorts of social networks and online communication.) But for many people, there is a growing body of evidence that online dating simply doesn’t work. If you’re aged 50 or over, finding a partner online is even more complicated.

You’re not looking for the same things you were when you were young: you’re not typically looking to settle down and have kids, for example!

In the US, online dating is now the second most common way for heterosexual couples to meet (behind introductions through friends). After millions of years of human evolution, and thousands of years of the development of human society, humans had settled on the idea that in-person interactions through fun, face-to-face social activities were the best way to meet new people.

And then along came online dating to blow that idea away.To make matters worse, most people suck at selling themselves, and do a terrible job of their profiles.And, of course, the ones who good at selling themselves generally do so by misrepresenting themselves to some extent.These days, it is often the first option for someone looking for romance, not the last.The industry has completely transformed a fundamental aspect of human communication, changing how we meet new people and go looking for partners.If you’ve ever created an online dating profile for yourself, you know that it only scratches the surface of what you’re like.

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