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We think of poetry, flowers, loaves of bread and jugs of wine.

We do not think of algorithms and swipe-driven mobile platforms.

Dating sites, too, seem to prefer promoting themselves on practicality and effectiveness, rather than romance.

It has changed its motto, however, from “Life is short. startups with “romantic” in their business descriptions.

Have an affair,” to “Find Your Moment.” With the spirit of Valentine’s Day in the air, it occurs that I should restate the obvious: Startup funding databases do not contain much about romantic love. Just five used the word “romance” (of which one is a cold brew tea company). Our cultural conceptions of romance are decidedly low-tech.

I met lovely men—many of whom remain my friends—but by my mid-thirties, I still hadn’t met anyone with whom I felt that same degree of connection and passion I had known with my first love.

I was searching for a committed relationship with a supportive partner, someone I could love deeply and who shared my values and goals.

Before we go further, be forewarned: This article will do nothing to help you navigate the features of new dating platforms, fine-tune your profile or find your soul mate.

It is written by someone whose core expertise is staring at startup funding data and coming up with trends. We’ll start with the initial observation that while online dating is a vast and often very profitable industry, it isn’t a huge magnet for venture funding.

Startups without known venture funding, meanwhile, have managed to bring in some bigger outcomes.

One standout in this category is Grindr, the geolocation-powered dating and hookup app for gay men.

The dating site eventually found itself engulfed in scandal in 2015 when hackers stole and released virtually all of its customer data.

Notably, the site is still around, a unit of Canada-based dating network ruby.

When it comes to startups, however, it appears they’re still mostly swiping left.

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