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I had been interested in dating more Asian-American men, in fact—?

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As if to underscore just how contradictory a belief in an Asian-American monolith is, South Asians are glaringly absent from the app's branding and advertisements, despite the fact that, well, they're Asian, too.

I met the app's publicist, a beautiful Korean-American woman from California, for a coffee, earlier this year.

An attractive East Asian woman in a bikini poses in front of a palm tree: "When you meet an attractive Asian girl, no ' Sorry I only date white guys.' " A selfie of another smiling East Asian woman in front of a lake is splashed with the words "Just like Dim Sum...choose what you like." A dapper Asian man leans into a wall, with the words "Asian Dating app? When I showed my Asian-American pals, a brief pause of incredulousness was sometimes followed by a kind of ebullient recognition of the absurdity. "Like we have to share Asian women as if they are property," Yamazaki said, rolling his eyes.

"Absolutely," I nodded in agreement—Asian women are —before catching myself.

JDate, the matchmaking site for Jewish singles, has been around since 1997.

There's Black People Meet, for African-American dating, and Minder, which bills itself as a Muslim Tinder.

Over 4.3 billion men and women live in Asia, making up 60% of the world’s population, and Asian-Americans account for 5.6% of the American population.

It probably goes without saying, but that’s a lot of people, not to mention a lot of potential singles.

Founded over 20 years ago, has become the largest, most successful dating site on the web — with over 13.5 million visitors a month and thousands of dates, relationships, and marriages under their belt.

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